December 5, 2022

Elon Musk has made a dramatic U-turn on his vow to stroll away from shopping for Twitter and can now proceed together with his proposed $44 billion (£38 billion) acquisition as deliberate.

Explaining the transfer, the billionaire entrepreneur stated the social media big was a part of his plans to create a mysterious ‘all the things app’, identified merely as ‘X’.

The Tesla boss has spoken broadly up to now about his help for the thought of an ‘all the things app’ — a single place the place customers can entry most, if not all, of their favorite on-line companies and utilities. 

‘Shopping for Twitter is an accelerant to creating X, the all the things app,’ Musk tweeted on Tuesday night time, hours after he supplied to finish the buyout at his authentic provide value of $44 billion. 

He added that purchasing the platform has introduced ahead his X undertaking by three to 5 years, ‘however I may very well be unsuitable’. 

At Tesla’s annual shareholder assembly in August, Musk in contrast his ambitions for Twitter with the imaginative and prescient he had for X, a monetary companies firm he co-founded in 1999.

‘I do type of have a grander imaginative and prescient for what I believed or X company may have been again within the day,’ he added. 

‘It’s a reasonably grand imaginative and prescient, and clearly that may very well be began from scratch, however I feel Twitter would assist speed up that by three to 5 years.’

The SpaceX founder went on to say, ‘it’s one thing that can be very helpful for the world’, however has given valuable few different particulars.

So what precisely may the proposed platform seem like?

Consultants say he could also be eyeing one thing alongside the traces of a ‘tremendous app’ which contains a number of completely different companies together with messaging, social media, funds and meals orders.

U-turn: Elon Musk says he will now continue with buying Twitter for $44 billion (£38 billion) as planned. 'Buying Twitter is an accelerant to creating X, the everything app,' he tweeted

U-turn: Elon Musk says he’ll now proceed with shopping for Twitter for $44 billion (£38 billion) as deliberate. ‘Shopping for Twitter is an accelerant to creating X, the all the things app,’ he tweeted


April 2: Musk declares that he owns 9.2 % of the corporate, making him its largest single shareholder 

April 14: Musk gives to take Twitter non-public at $54.20 a share, valuing the corporate at $44billion 

April 25: Twitter accepts Musk’s provide

April 29: Musk sells $8billion in Tesla shares to finance deal 

Might 13: Musk says Twitter deal is on maintain pending a assessment of bot accounts

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Might 26: Musk is sued by Twitter for inventory manipulation throughout takeover 

July 8:  Musk says he’s backing out of the deal. 

Twitter sues, attempting to power him into seeing it by way of.

October 4: Musk proposes once more to go forward with the deal on the authentic value

October 17: Proposed trial date in Delaware

One instance of that is the vastly profitable Chinese language platform WeChat, however as but there is no such thing as a such factor within the West. 

WeChat started life as a messaging platform just like WhatsApp however has since turn into a mini-internet inside a single app — permitting customers to do all the things from sharing social media-style posts with mates, to getting information, making cellular funds, reserving eating places and ordering taxis.

Regardless of the success of WeChat in Asia, social media professional and trade commentator Matt Navarra stated he was unconvinced that Musk may make it work within the West. 

‘I’ll imagine it after I see it,’ he stated.

‘Tremendous apps, as they’re identified within the trade, should not a brand new factor. They’ve been vastly profitable in Asia, however have not likely caught on elsewhere.

‘Might Twitter type a part of a brilliant app that permits you to purchase items, chat to mates, get information updates, e book a taxi and many others? Positive. Can Elon Musk make it work? Presumably. 

‘Will Elon really do it? Who is aware of. He appears to have dedication points.’ 

The billionaire entrepreneur has to this point not elaborated on his plans for the ‘all the things app’.

Nonetheless, he has beforehand indicated that he may construct another social media platform referred to as if his Twitter buyout failed. PayPal, which Musk co-founded, was initially often called, and SpaceX is one in all his main ventures.

The non-public Musk-controlled firm that can purchase Twitter within the buyout is formally often called X Holdings.

Paolo Pescatore, a tech analyst at PP Foresight, advised MailOnline that, with Musk, it’s best to ‘anticipate the surprising’.

‘There can be extra twists and turns on this saga,’ he added.

‘Positive the notion of a brilliant app just isn’t new, very a lot wanted within the video world. 

‘Sometimes, customers immediately have just a few apps per class (video, information, social media, video games, banking) to call just a few; there are in fact many extra.

‘Individuals are actually getting more and more pissed off with a slew of apps resulting in a disastrous expertise. 

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‘Driving utilization all in direction of one vacation spot will improve engagement. By having a greater sense of customers’ habits, anticipate to see extra hyper-personalised companies, options and gives. 

‘This opens up scope for plentiful enterprise fashions together with subscription, a la carte and naturally adverts.

‘Timing can be key and the deserves will should be clear for customers to get on board.’

Matthew Hodgson, CEO and co-founder of the decentralised messaging app Component, stated an identical decentralised format was necessary for Twitter as a result of ‘nobody particular person ought to management the city sq.’.   

‘Musk’s takeover of Twitter is again on, which may very well be step one ahead in direction of a decentralised Twitter — giving energy again to its customers,’ he stated.

‘By constructing on an open protocol, customers may subscribe to popularity feeds for the content material they want, slightly than be on the mercy of any algorithm (clear or in any other case).’ 

Musk has been battling for months to again out of the Twitter deal.

Nonetheless, authorized and monetary analysts broadly imagine that he acquiesced because of fears that he may very well be pressured to finish the transaction after a extremely public, doubtlessly embarrassing trial.

Musk has been battling for months to back out of the Twitter deal, with legal and financial analysts widely believing that he acquiesced due to fears that he could be forced to complete the transaction after a highly public, potentially embarrassing trial

Musk has been battling for months to again out of the Twitter deal, with authorized and monetary analysts broadly believing that he acquiesced because of fears that he may very well be pressured to finish the transaction after a extremely public, doubtlessly embarrassing trial 

Twitter had sued Musk with a purpose to power him to finish the agreed-on merger, and the case was because of go to trial in Delaware courtroom on October 17, till Musk backed down and agreed to hold out the deal.

‘Musk noticed the writing on the wall and knew his possibilities of a victory in Delaware have been slim to none with the most effective path accepting the present deal and transfer ahead,’ wrote Wedbush analyst Dan Ives in a notice obtained by

‘Being pressured to do the deal after an extended and ugly courtroom battle in Delaware was not a perfect state of affairs and as a substitute accepting this path and transferring ahead with the deal will save an enormous authorized headache,’ he wrote. 

Musk is now anticipated to personal the corporate inside a matter of weeks, if not days. 

As soon as answerable for Twitter, Musk plans to make adjustments to boost freedom of speech. Amongst them is including an ‘edit’ button to tweets. 

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He additionally needs to stamp out pretend accounts and bots which he says dilutes the expertise.

Musk intends to abolish completely banning customers, whereas additionally saying he needs an open-source algorithm which might expose how the web site decides what seems on customers’ feeds. 

It’s given the identify ‘Open Supply Algorithm’ and would work to revive religion within the town-square mentality that impressed the positioning within the first place. 

Musk has additionally indicated that he’ll add the choice for long-form tweets that exceed the present restrict of 280 characters. 



One of the crucial memorable options that Musk has promised is an edit button that might enable customers to vary their tweets with out having to completely delete them. 

In its present mannequin, Twitter has no such instrument. 

Many have lengthy demanded a perform to edit their previous tweets and eliminate the permanency of the positioning, that Musk says encourages cancel tradition. 

In a ballot on his personal Twitter web page – the place he has greater than 100million followers – 75 % agreed with him that an edit button would enhance the positioning. 


The most notable subject of a lifelong ban is Donald Trump.

Probably the most notable topic of a lifelong ban is Donald Trump.

Musk doesn’t imagine in everlasting bans on accounts that the corporate disagrees with. 

He says it contradicts the notion of Twitter being a digital city sq. the place all opinions are welcomed, and that it enhances bias. 

Probably the most notable topic of a lifelong ban is Donald Trump. 

After being banished by Twitter, he arrange his personal social media web site, Fact Social. 

Musk says it was ‘silly’ for Twitter to ship him straight in direction of making a competitor. 


The algorithm to determine what seems on every consumer’s Twitter feed is at the moment held secret by Twitter, however Musk thinks that ought to change. 

He needs to show how the corporate decides what folks see. 


In an effort to eliminate ‘threads’ – the place customers quantity tweets in a sequence of numbers to point the order of them – Musk stated long-form tweets needs to be obtainable to customers. 

Presently, customers are restricted by 280 characters per tweet.