August 10, 2022

Amazon has introduced right this moment it’s rebranding its free streaming service IMDb TV to Amazon Freevee. Greater than a reputation change, the rebrand arrives as Amazon’s free streaming service expands, including new Unique movies and launching in new worldwide markets.

Created in 2019, Amazon Freevee presents an ad-supported streaming service for the general public, that includes each unique and non-original content material. The aim of the service was to broaden entry to streaming providers whereas incorporating advertisements as a way to maintain entry to Amazon Freevee, properly, free. The service was first launched in america, increasing to the UK final September. Now, with the rebranding, Amazon introduced Freevee can even develop into obtainable in Germany later this 12 months. Ought to the service show profitable in Germany, we will additionally count on it to broaden to different international locations within the European Union.

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In an effort to broaden Freevee’s library, the rebranding additionally comes with the reveal of the brand new office rom-com Love By accident, starring Brenda Track and Aaron O’Connell. The Unique film will observe two office rivals who inadvertently begin an nameless message dialog. Whereas they hate one another in actual life, Alexa (Track) and Jason (O’Connell) fall in love via their messages change, and the couple should cope with the awkward state of affairs as soon as their true identities are revealed. The movie additionally stars Denise Richards and Maxwell Caulfield.


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Speaking about Freevee rebranding and enlargement, Jennifer Salke, head of Amazon Studios, mentioned:

“Over the previous two years, we now have seen large progress for our AVOD service and are dedicated to bringing our audiences premium, free-to-consumer content material. We’re trying ahead to constructing on this momentum with an rising slate of ingenious and broadly interesting Originals, and are excited to ascertain Freevee because the premier AVOD service with content material audiences crave.”

Ashraf Alkarmi, director of Freevee, additionally added:

“Prospects are more and more shifting to streaming ad-supported premium content material, and we now have developed Freevee to ship them extremely sought content material with half the commercials of conventional TV. Our new identify clearly communicates who we’re: A simple-to-navigate streaming service, obtainable to customers totally free, every time and wherever they select to observe a number of the biggest Unique and licensed content material obtainable.”

Freevee rebranding is going on because the streaming service grows its Unique content material by 70% in 2022. The service is at present residence to heist drama reboot Leverage: Redemption, spy thriller Alex Rider, and Judy Justice. On Could 6, Freevee will debut Bosch: Legacy, the spinoff of Amazon’s Prime Video longest-running Unique collection, Bosch. The corporate has additionally beforehand introduced a brand new home-design collection referred to as Hollywood Houselift with Jeff Lewis, Greg Garcia’s comedy collection Sprung, and the scripted collection adaptation of New York Instances best-selling memoir by Grammy-nominated, platinum recording artists Tegan and Sara Quin. As well as, based on Amazon, there’s a brand new slate of Unique content material for Freevee able to be introduced on the corporate’s NewFronts presentation on Could 2.


You may take a look at Freevee’s new brand beneath.


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Picture by way of Amazon


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