August 16, 2022


ITV warns promoting gross sales will stoop this summer season after European soccer championships helped it to report highs final yr

ITV warned promoting gross sales will stoop this summer season after the European soccer championships helped it to report highs final yr.

The broadcaster behind exhibits together with Love Island and I’m A Superstar mentioned promoting income slipped 13 per cent in June in contrast with final yr. However it’s anticipating a carry this winter from the World Cup. 

Chief govt Dame Carolyn McCall mentioned it is going to be troublesome to match final yr when enterprise was boosted by the Euros and the financial rebound. 

Flag day: The broadcaster behind exhibits together with Love Island (pictured) and I’m A Superstar

ITV reported an 8 per cent gross sales soar in the primary half of this yr, with total income hitting £1.7billion. 

Gross sales in its media and leisure arm, together with its TV channel, rose 4 per cent to high £1billion. 

It reported a bumper efficiency at ITV Studios, which makes exhibits together with Dancing On Ice. Gross sales jumped 16 per cent to £927m because it offered extra programmes to the likes of Netflix and Amazon Prime. 

Revenue slipped 3 per cent to £318m because it spent extra on content material and ready for the launch of its enlarged streaming service ITVX.

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